E8: The Root Cause Mindset

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Show summary...

There is a rumour that Infusionsoft is looking to change their name because people have begun to call them ConfusionSoft. This is obviously terrible for their brand, but their thinking with regard to this problem is all wrong. It is addressing a symptom, not the root cause. I am going to do a deep dive into how they should be addressing this problem and I share 3 other stories that demonstrate the incredible power of the root cause mindset and how you can use it to eliminate your most challenging problems for good.

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Resource Guide...

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